8 Principles of Good Website Design
Quick Summary:
The success of any website entirely depends on how its web design is. Whether the designers have taken the utmost care or not while developing it. Your nicely-designed site which includes usability and utility determines the success and not the visual design. Since your site is the face of your business and most potential customers will visit your site before they ever look in on your store, it becomes inevitable to get your website designed cautiously. Lacking in any aspect could end up demolishing your brand impression.
Web page design is more critical for conversions than you think. Despite using a great conversion boosting tactic, you may not do much if it looks poor in quality. In fact, website design doesn�t necessarily mean how it looks like and feels like but is how it works. Even a simple looking website with exceptional usability and well-structured typically performs amazingly on Google. User views of such websites are also higher than those with poor user experience. The performance entirely depends on the effectiveness of the website.
So, How to Design a Good Website?
Good website design needs a wide range of professionals having expertise in different areas. Their collective efforts need to put in when there is a critical decision to take place. Here in this article, we�ll outline the 8 essential principles of a good website design that must be pondered while developing a website. These design principles will definitely help web designers to develop awe-inspiring designs and to enhance the usability of a website.
Here is the list of 8-good design principles which will make your website aesthetic, user-friendly, effective, and engaging:
1. Simple Is the Best
The over-designed website may not work. Putting too many elements on the page may lead to distracting visitors from the main purpose of your website. Simplicity always works in an effective web page design. Clean and fresh design of your website not only makes the website appealing but also help the user to navigate from one page to another seamlessly. Loading a website having design features that do not serve the purpose may be frustrating. Keep your design as simple as possible so that the visitors can feel it easy-to-use and can find their ways easily.
2. Consistency
Consistency in website design matter a lot. Give your attention to match design elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. Plan everything in advance. Finalize the fonts and the right colors for your texts, buttons, etc, and stick to them throughout the development. CSS (Cascading Style Sheets) would come in handy to keep the complete information about design styles and elements.
3. Typography & Readability
No matter how good your design is text still rules the website as it provides users the desired information. Since search engine crawlers are very much familiar with this data, it becomes an integral part of SEO activities. You should keep your typography visually appealing and readable for visitors, along with the tricky use of keywords, meta-data, and other SEO-sensitive elements.
Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica, etc. can be used for the body texts. Make proper combinations of typefaces for each and every design element such as headlines, body texts, buttons, etc.
4. Mobile Compatibility
Keeping in mind the ever-growing usage of smartphones, tablets, and phablets, web design must be effective for various screens. If your website design doesn�t support all screen sizes, the chance is that you�ll lose the battle to your competitors. There are a number of web design studios or service points from where you can turn your desktop design into a responsive and adaptive one for all screen sizes.
5. Color Palette and Imagery
A perfect color combination attracts users while a poor combination can lead to distraction. This necessitates you to pick a perfect color palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors. Enhance users� experience by selecting a complementary color palette to give a balanced-look to your website design. Remember to use white spaces as they avoid your website from visual clutter and mess. Also, avoid using too many colors. 3 or 4 tones for the whole website are ample to give an appealing and clear design.
The same is the case with images. Don�t use multiple vibrant images
6. Easy Loading
No one likes the website that takes too much time to load. So take care of it by optimizing image sizes, combing code into a central CSS or JavaScript file as it reduces HTTP requests. Also, compress HTML, JavaScript, and CSS for enhanced loading speed.
7. Easy Navigation
Study shows that visitors stay more time on the websites having easy navigation. For effective navigation, you may consider creating a logical page hierarchy, using bread scrums, and designing clickable buttons. You should follow the �three-click-rule� so that visitors can get the required information within three clicks.
8. Communication
The ultimate purpose of the visitors is to get information, and if your website is able to communicate your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are � organizing information by making good use of headlines and sub-headlines, cutting the waffle, and using bullet points, rather than long gusty sentences.
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Today, website design and development are among the most important factors in the marketing strategy. The very best method to involve the customers in internet based advertising and marketing campaigns is by involving their eyes. Aesthetic and simple layout are effective devices to do so. Lots of people agree to buy items and also make use of solutions through eye-catching styles.
There are several benefits and also disadvantages of making use of different tools for website design as well as development. Several of the benefits are pointed out listed below:
* Efficiency: If you have a site that is very easy to utilize, your business will definitely grow. It will likewise aid you enhance the profits because you do not need to put in way too much initiative for creating as well as developing your website.
* Company: Numerous designers do not recognize just how to appropriately arrange their designs. The website layout is the very first thing the site visitors see, as a result, it is extremely essential that they can conveniently access your website.
* Adaptability: The advantage of simplicity as well as harmony is that it allows the customers to locate what they want. As an example, if you have a layout that makes it hard for the visitors to browse through your pages, it will only confuse them and ultimately, they will certainly simply leave your site. In order to boost the efficiency of your site, the navigating ought to be smooth and very easy.
* Minimal Reliance: If you wish to conserve even more money, you should avoid investing more than required in website design and also advancement. You ought to create your site to the extent that it has a minimal extent, which indicates that it only contains the necessary data.
* Centering: It is very important to test the localizable or conveniently available versions of your site. This will enable your website to be quickly accessed in various nations so that the visitors will certainly have simpler access to your website.
* Standardization: It is essential to design your solution with a standardized color and also dimension. As long as these aspects are consistent throughout try here your site, after that they will certainly improve the usability of your site. The customers will certainly not feel burnt out when they go to the site because all the aspects of the site are developed with the very same standardization.
* Security: One of the most vital benefit of your site is that the customers are able to use it. Therefore, you must never ever jeopardize on the safety of your site because this will certainly not only reduced the conversion prices of your site yet it will certainly also make it insecure for your site visitors. Your site needs to be easy sites to use with minimum risk of damaging the security attributes.
* Accessibility: In a lot of cases, you need to collaborate with huge business as well as a lot of these business are only curious about keeping the customers satisfied. Therefore, it is necessary that you have the ability to offer your clients with a simple website.
* Benefit: In a great deal of instances, people favor to browse the web while utilizing their mobile phones. For that reason, it is important that you must give them practical as well as find this easy to utilize mobile gain access to. When you develop your site for mobile individuals, you will give them with an easier as well as easy to use website.
Currently, it is obvious that there are a great deal of advantages as well as downsides of making a website. Therefore, do not believe that you can not make a site attractive without having it highly maximized.
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